Photo of Hans B. Thorelli

Distinguished Professor Emeritus, Business Administration

Kelley School of Business, Indiana University

Professor Thorelli's affiliation with IU began in 1964, at the Harvard-operated IMEDE Institute in Lausanne, Switzerland. From 1966-69 he served as chairman of the Marketing Department, and in 1972 Thorelli was named the E. W. Kelley Professor of Business Administration.

Thorelli received his M.A., LL.B., and Ph.D. from the University of Stockholm, and also an honorary Doctor of Economics from Goteborg University in Sweden. His doctoral thesis on the origins of US antitrust policy was published in three countries. Since then, Thorelli has published 10 books, and over a hundred articles. In addition to his position at IU, he has been a visiting professor at 15 universities, including the London Graduate School of Business Studies, the Schools of Business at St. Gallen, Switzerland, and technical universities in Dalian and Shanghai.

Professor Thorelli is an elected fellow of the Royal Academy of Engineering Sciences of Sweden and the AIB. A former member of the US President's Consumer Advisory Council, Thorelli has been a US representative to the OECD in Paris. He has had multiple research grants from the Ford, Rockefeller, and MUCIA Foundations. He directed the first-ever field study of the consumer experience in the marketplace in a developing country. (Thailand, 1100 interviews).

His International Operations Simulation (INTOP) provided participants a pilot exercise in running MNEs. INTOP has served many generations of students in more than one hundred institutions around the world. A new breakthrough came with his INTOPIA B2B simulation, published in 2007. For the INTOPIA homepage, please see


Professor Hans Birger Thorelli passed away on August 18, 2009 at the age of 88 years.

Last Updated: September 2009

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