AIB Fellow - James R. Wills

James Wills is a Professor of Marketing and International Business at the University of Hawaii’s Shidler College of Business. Since joining the University of Hawaii in 1977, he has provided a wide range of academic leadership. He has published scholarly articles in the following journals The International Journal of Industrial Marketing Management; International Marketing Review; Journal of Advertising Research; Journal of the Academy of Marketing Science; Advances in Business Marketing: A Research Annual; European Journal of Marketing; Journal of International Marketing; Journal of International Business Studies; Australian Market Researcher; Akron Business and Economic Review; European Journal of Marketing. He served as Executive Secretary for the Academy of International Business, 1994-2003 and in 2006 he was elected as a “Fellow” to Academy of International Business.
Last Updated: March 2011
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